What Is a Domain Name?

A Domain Name is the “address” of your web site. It usually look something like “www.yourcompany.com”. Domain Names are purchased and registered through a domain name registrar.

Since no two domain names can be identical, registering a domain name reserves you the right to its exclusive use.

Domain Name registration must be renewed annually via the registrar, or else the Domain Name becomes available for someone else to purchase.

Choosing a Domain Name

Purchasing a Domain Name helps to secure your “Internet identity”, by reserving a name that relates to your company. When choosing a Domain Name, try to pick something that is memorable, descriptive of your endeavour, and the shorter, the better.

You can select a Domain Name in various formats such as www.yourcompanyname.com or www.your-company-name.com, etc… you can also choose one of several available postfixes, such as .com, .ca, .org, .net, etc.