Website Design

Website Design is one of the most important and value-added components of the Back2Front service. We provide an ongoing service that keeps your website evolving and growing—right along with your business. Our designs are unique, professional, user friendly, and are specially tailored for your business. We design and develop the visual aspects, including the layout, navigation, graphics, and other aesthetics.


We adhere to high standards for functionality, browser compatibility, user interface and best practices. We have developed a set—based on leading industry practice—which provides a benchmark for web design that ensures success. Factors such as browser compatibility, code readability, cascading style sheet use, and standards of content creation are included in our tried-and-true method of achieving excellence in website development.

Look and Feel

To give a unique and immediately recognizable look and feel to your website, we use the colours from your logo and incorporate them into your website design. A technology called Cascading Style Sheets (CSS), is used to specify the font face, colours, and styles of the text. This ensures consistency of style throughout the site.


A well organized site allows your visitors to find the information they are looking for quickly and easily. Reading on a screen is not the same as reading your favourite novel in a comfy chair. Text should be as brief and to-the-point as possible. Good use of spacing, headings, and emphasis can improve the readability of a page. As well, the size of the text and the legibility of the text over the background is critical and, lamentably, often overlooked.

User Interface

A very important part of web design is managing the user experience. The labelling, style, and graphic elements must clearly indicate their intended meaning and function. This, along with consistency of these elements across the entire website, will give the user the essential clues necessary for intuitive interaction. The user will find the website friendly and easy to use when the user interface is designed properly.

Site Navigation

A navigation bar, which contains links to all of the pages on your site, is usually either along the left-hand side or across the top of all pages. We have found this to be an efficient, consistent, and user-friendly way to organize and provide navigation for a website.

Special Effects

Animation, interactive forms, music, and video can all be used for effects on a website. At Back2Front, we are familiar with all of these technologies—both how they can help, and how they can hinder. We can advise you how best to take advantage of these technologies while ensuring that the “flash” and “sizzle” does not detract from the site’s purpose, professionalism, and usability.