Included SEO

1. Search Engine-Friendly Technology
   First, we build your site to be search engine-friendly from the start by only using technologies known to be accessible to search engines. This is by no means standard practice in the industry. With other web site companies, if you do not ask for a search engine-friendly site, they will choose the easiest web site development option for them—not the most search engine-friendly option.
2. Search Engine-Accessible Site Structure and Navigation
   When designing your site, our default practice is to use a site structure and navigation system that search engines can easily follow to index all of your pages properly. We avoid common site structure roadblocks to search engines such as JavaScript or Flash-based navigation, framesets, textless entry pages and splash pages.
3. SEO Guidance
   We offer SEO guidance during the construction of your site and during major updates when you are asking for something that may have a negative impact on your web site's SEO. You may not know the SEO implications of your requests, but we will tell you so that you can make informed decisions.
4. Backlinks
   We provide backlinks to your site from our web sites so the search engines can quickly find and index your site once it is published.
5. Robot Directives Meta Tags
   We add the correct robot directives meta tags to the code of your site.
6. Descriptive Meta Tags
   We use the text you give us and any other information you provide about your SEO goals to add the standard descriptive meta tags to the code of your site, including keywords, description, audience and geography. We pay particular attention to the TITLE tags for your pages, since they are currently the tags that are most valued by search engines.
7. Alt Tags
   For all images and other media documents that are not visible to search engines, we include human-readable alt tags so the content of those images is correctly described and can be "understood" by the search engines.
8. Content Editing for SEO
   At your request, we will help you write your content to add the keywords you think will be most useful in getting you relevant traffic. Alternately, we provide you with writing guidelines so that you can do this yourself if you prefer.
9. Web Site Hits Statistics Reports
   We will send you monthly statistics reports via email that will allow you to track your traffic and gauge the results of any SEO and marketing efforts you are undertaking.
10. Statistics Support
    Upon request, we will help you understand your stats and guide you in evaluating the numbers so you can make good decisions for your web site.
11. Link Checking and Code Validation
    On an ongoing basis, we will maintain your site's code to ensure that its internal links are never broken and that the code is always valid and correct. This will enable the search engines to index all of your content in a correct manner.
12. Search Engine-Friendly URLs
    We create your web site with URLs that search engines can easily navigate and access.
13. SEO Tips
    We provide quarterly newsletters full of web site promotion and SEO tips.
14. SEO White Papers and Articles
    We write numerous articles and white papers on a regular basis and post these on our web site. We will also forward relevant articles to you when you have questions on a topic we have covered.