At Back2Front, we are happy to do all the work of designing your web site and creating the content. However, if you would like to get involved, the more content, ideas, and input, you bring to the table, the better your site will reflect your very specific needs.

This page describes how you can help us build the very best site for your business.

Homework You Can Do

Work as much or as little as you like

Things to Think About


Why do you want a web site? Who is your audience? The more you can tell us about the purpose of the site, the better we can design the site to fulfill its purpose.


If you have specific requirements that your site must achieve for you, let us know what they are, so we can target them.

Future Growth

You may not need or want it now, but is there something you have in mind for your site in the future? Thinking about these things now may guide us in creating a design today, which will still work hard for you tomorrow.

Some Possible Scenarios

1) If you have a "bricks and mortar" business, the design of the web site will be straightforward.
  1. The colours which you already have in your brochures, signage, catalogue, or even the building itself, can be used.
  2. You could use pictures of the building, your staff, or your main products to illustrate your site.
  3. You will want a contact page that will have a map and your hours of operation.
  4. You may want an About page to talk about your history, community involvement, or your excellent staff.

2) If your business is new or only on-line, the design of your web site will require more imagination.
  1. Colours that either appeal to you or in some way describe your offering can be used as a guide. For instance, if you are selling baby clothes, a pastel colour-scheme may be just what you need.
  2. Pictures and images may be difficult to come up with if your site is about information or other non-tangibles. Graphs, charts or cartoons might work in this case.
  3. Clear descriptions of your purpose or offering will be essential with this kind of site.

3) If you already have a web site.
  1. It is important to keep your site fresh and up-to-date. Be careful though, about changing the look and feel of your web site too drastically or too often. You may already have a following that you do not want to confuse. However, if your original site is not accomplishing its goals, is not up to current design standards, does not match changes in your goals or focus, or is just plain ugly, then change it you must.
  2. If you are unhappy with your current site but are unsure of how to proceed, we can help. Improving an existing site is often faster and easier than coming up with a whole new design.
  3. You can help by defining for us what you consider to be the current site's deficiencies and we can provide suggestions for improvement.

Web Site Design Guide

  1. Colours—For an attractive web site, select three to five colours that look good together. One or two should be dominant colours, and then choose one to three accent colours.
  2. Logo—A unique, recognizable logo is a useful addition to all of your marketing efforts. However, it need not be fancy; just the name in a special colour or font can be all that is necessary.
  3. Style—Choose a mood, feeling, or style for your site; this will help in working up a design that fits the character of your endeavour. Examples are: "Fun and colourful" for a day-care centre, "serious and professional" for a lawyer's office, "old fashioned and faded" for an antiques shop ... you get the idea.
  4. Graphics—Photographs, drawings, maps ... anything you can provide us will be helpful.
  5. Content—What do you want your visitors to know? If you already have brochures, catalogues, business cards, or any other marketing materials, we can use these to develop the content of your site. If you don't, we can help create what you need.

The Web Site Organization Guide

  • Home—Every site needs a "Home" or "Welcome" page. It is usually the first page that your visitors will see and for some single purpose sites this may be all that is needed.
  • Products—Most sites will have a "Product" page or category where the thing you do or offer for sale is described in some detail. This is often the largest section of the site.
  • Contact Us—Many sites have a page that lists all ways to get in contact with the organization. However, if this information is just a phone number and an email address then it may be more appropriate to put it in the header or footer of each page, and a separate contact section is not necessary.
  • Ordering/Pricing—Sites that have something to sell will need a pricing and/or how to order page. Even if you do not plan to sell online, you may want to promote your specials, or the availability of your products here.
  • Clients/Referrals—Here you offer proof that you are good at what you do by listing previous happy clients (with their permission) or include testimonials from clients.
  • Links—Many sites are "networking sites" such as association or travel sites. It is to your advantage in these cases to provide links to related sites as a valuable addition for your visitors.
  • About Us—This is the place to put more detailed information about your company, purpose, history, staff, what you do / not do, etc.