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The Value of a Fully-Managed Web Site Service

To make your web site really work for your company, you need to refresh the content frequently. Updating your site gives your potential clients and search engines a reason to revisit, increasing your traffic levels and your ROI. Therefore, it is important to factor in the cost of continuous maintenance when selecting a company to handle your web site.

Flat-Rate Versus Per-Hour Updates

At Back2Front, we provide a fully-managed web site service at extremely competitive flat rates. For example, we charge just $20 per page flat-rate for updates while a local competitor (within the Greater Toronto Area) charges $80 per hour. Compare this to Back2Front: for $80 we would update 4 pages regardless of the amount of time it took us.

With a per-hour option, you never know exactly how much you will pay each month. The cost of each update depends on the technical complexity and the speed at which your developer works. This requires you to ask for a *quote before submitting a request for large changes. Since you need to be very specific and detailed in your request, you give up your valuable time just for quoting!

At Back2Front, you pay just $20 per page per update regardless of the time or complexity involved. You can instantly estimate the cost yourself as $20 multiplied by the number of pages to be changed. All you need to do is gather up your rough new material and email it to us, and we will make the changes, polish/complete the content, and reformat the layout as needed. You even get a private preview to approve the changes before they go live to your readers.

Conclusion: If you have an actively updated web site (and you should), take advantage of Back2Front's flat-rate update pricing.

In-house Self-Updates Using CMS Versus Full-Service Outsourcing

The concept of self-updates using a Content Management System (CMS) may be very tempting for many companies, but while evaluating your options consider the following:

For a CMS site provided by another local web site service (within the Greater Toronto Area) you pay $99 per month, or $1,188 per year, and do the updates yourself in-house. At Back2Front, you can have a 40-page web site for an annual fee of $1,175 and updates are a flat-rate of $20 per page . How many hours per year would your in-house staff spend maintaining a 40-page web site? How much do you pay your staff hourly? (Don't forget to include benefits.)

The amount you would pay your staff to do web site updates in-house is probably more, much more, than you would pay us to do the work for you. As a modest estimate, say you pay a staff person $25 per hour and he or she spends one hour updating each page per year, this amounts to a cost of $1,000 ($25 x 40). Back2front staff would update each entire page for just $200 regardless of the hours it took. And you do not have to pay us benefits either!

Remember that your staff is, most likely, less trained and experienced in web site development than is our staff. Therefore, you have the additional cost of the time spent training your staff on using the CMS and time spent dealing with technical glitches. As well, you will have no third party checking the results, verifying links, grammar and spell checking, or keeping control of styles and layout consistency. In other words, the 'quality control' that we do routinely as part of our service will be lacking and the quality of your web site may suffer as a result.

This table provides a handy summary.

Comparison of Local GTA Services Annual Fees Updates
Back2Front 40-page website maintained by us $1,175 $20 per page
CMS maintained by your in-house staff $1,188 -
Maintenance by 3rd party developer - $75 per hour

Conclusion: Although CMS may seem cost-effective compared to the per-hour update offerings available, Back2Front provides a superior and less expensive third alternative with our fully-managed flat-rate service.

*Most of our competitors do not post prices on their web site, and offer only a quote-based service. We think this is because their prices are higher than ours - what do you think?