In a competitive market such a print media Derek Armstrong's web site had to do well on the search engines. He could have spent a lot to an SEO company to have a poorly done web site rank well on Google, or he could have a properly done web site by Back2Front and take advantage of good natural search performance at a much lower cost.
Back2Front is a web site management company first and foremost - this means that we don't just design web sites - we take care of them for the long term. This means that the design not only has to look great, it also has to function well and perform well for the client everyday. A web designer who does not have to maintain a web site he designs, or be responsible for its Search Engine performance, will design a site that is impractical and does poorly in the search engines. Derek? He is happy he chose us!

Designers like Tracy can be difficult clients for a web site designer who has a ego. Design professionals often have a very clear idea of what they want for their company web site. They demand a high level of design excellence, as well they should, since design is their business! At Back2Front we have several excellent designers who check their egos at the door when they work for us. Tracy was able to realize her vision for her web site through our designer rather than having a designer impose a design on her. Tracy has also been able to re-design her web site to keep up with design trends quickly and easily at a very low cost - because the majority of the cost of redesign is covered by our flat fee management service!