A manufacturer of parts primarily for conveyor systems, Claremont Polymer Shapes used to send out a catalog of specification documents weighing several pounds to their clients some as far away as Florida. They saved an enormous amount of money and trees, by posting most of these specifications documents on their web site. No more expensive yearly update mail-outs. No more outdated catalogs. We are not a paperless society yet - but by taking advantage of the web for the distribution of the documents you print now - you can do your part to save the environment, save money, and get your work done faster and more accurately just like Corey Hickman! How great is that!

When Hargrave Heating and Air Conditioning transferred hargraveheating.com to Back2Front they were aware that the site was badly in need of a rewrite. The client and his staff were fully occupied running the business and just did not have the time that was needed to devote to it. Back2Front saved the day by writing the content for them as part of our regular fully managed service. All Hargrave Heating had to do was provide us with a list of the products and services that were to be featured and a list of suppliers.

After a thorough examination we found that much of the information on the original web site was out of date, some pages had very little meaningful text, and other pages had a long scroll down full of technical jargon. All of this needed to be corrected. Firstly, he needed up-to-date information. Short meaningless text does not attract search engines. Long technical text turns away human visitors. We sourced all the new information from the suppliers and downloaded the relevant images and brochures (with permission) from their web sites.

We wrote concise summaries of the products and services with links to further details on the suppliers' sites or down-loadable brochures for anyone who needed to read up on the technicalities. Each group of products was given its own page with a descriptive menu label.

The result is an attractive, easy to navigate web site that is optimized for both search engines and real people - and a very happy client.