The renovations business is highly competitive, and in this industry in particular establishing and keeping a solid reputation is critical to success. A well designed web site that is kept current, provides references and examples of work, goes along way toward establishing the trust that new clients need to move forward with a renovation company they have not worked with before.

When Hargrave Heating and Air Conditioning transferred hargraveheating.com to Back2Front they were aware that the site was badly in need of a rewrite. The client and his staff were fully occupied running the business and just did not have the time that was needed to devote to it. Back2Front saved the day by writing the content for them as part of our regular fully managed service. All Hargrave Heating had to do was provide us with a list of the products and services that were to be featured and a list of suppliers.

After a thorough examination we found that much of the information on the original web site was out of date, some pages had very little meaningful text, and other pages had a long scroll down full of technical jargon. All of this needed to be corrected. Firstly, he needed up-to-date information. Short meaningless text does not attract search engines. Long technical text turns away human visitors. We sourced all the new information from the suppliers and downloaded the relevant images and brochures (with permission) from their web sites.

We wrote concise summaries of the products and services with links to further details on the suppliers' sites or down-loadable brochures for anyone who needed to read up on the technicalities. Each group of products was given its own page with a descriptive menu label.

The result is an attractive, easy to navigate web site that is optimized for both search engines and real people - and a very happy client.

The music business is tough - you are only as good as your last project. Promotion is key, press is critical, and if your web site is not current up to the minute - you might as well not bother. So Back2Front is the ideal web site management company for FATLABS. Our team updates the site for Vikas (who is a stickler for detail - and so are we) - sometimes more than once per day! Back2Front is the only web site company in Toronto that offers this level of service at this ridiculously low, fat rate!