In a competitive market such a print media Derek Armstrong's web site had to do well on the search engines. He could have spent a lot to an SEO company to have a poorly done web site rank well on Google, or he could have a properly done web site by Back2Front and take advantage of good natural search performance at a much lower cost.
Back2Front is a web site management company first and foremost - this means that we don't just design web sites - we take care of them for the long term. This means that the design not only has to look great, it also has to function well and perform well for the client everyday. A web designer who does not have to maintain a web site he designs, or be responsible for its Search Engine performance, will design a site that is impractical and does poorly in the search engines. Derek? He is happy he chose us!

Back2Front has several artists and creative people as happy long-term clients. Creating a simple-looking, functional web site, that displays a body of work effectively, is not as simple as it may look. Many web designers make the mistake of trying to impose their own sense of aesthetics on an artist's web site. Not Back2Front. We focus on creating a search engine friendly web site that is functional, easy to use, easy to update, and above all that the client loves. That's why artists come to us and why they stay.

In the beleaguered book selling business Contact Editions stands out. They specialize in rare books and Robert Knowlton is well known in the antiquarian book trade. They wanted a simple web site that linked to their existing online sales outlet at www.abebooks.com and that's what we provided for them at a very attractive price point.

We have several design professionals as clients at Back2Front partly as a result of our work speaking to audiences about web site issues. We spoke a the Canadian Decorators' Association annual general meeting and within a couple of years developed a specialty working with interior designers.
Joan Lockhart Grace is an interior designer who needed a web site that reflected her style, did not cost an arm and a leg, and one that did not require her to become a computer expert. She got what she needed at Back2Front and has been a happy client now since 2006.